pura
Menu
Get Pura

Label check

Reading may-contain colors on makeup

A may-contain color list on makeup can describe a range of shades. Do not read it as the same kind of statement as a food allergen cross-contact warning.

Part of Sensitive skin

This check covers US labels. Start with the exact package and variant you have, then use the steps below. Explore more skin & hair checks.

What to look at

  1. Match the exact shade and product line.
  2. Locate the color-additive section of the list.
  3. Ask the maker about the shade-specific formula when a particular color matters.
A little practice

Read this label.

May contain: titanium dioxide, iron oxides

Illustrative excerpt · not a real product
What it tells you

The list can cover color variation in a shade range. It does not tell you the amount of each color in your exact shade.

Why this reading matters

Cosmetic ingredients are generally ordered by predominance, with exceptions for ingredients at one percent or less and color additives. The list is not a table of ingredient concentrations. US Food and Drug Administration.

What the label cannot settle

Cosmetic color labeling and food allergen labeling use different rules.

Put the check to work

Compare the exact words and amounts on your package with the example. If a panel is missing, a photo is unreadable or the manufacturer has not disclosed a detail, keep that detail as unknown. A different flavor, shade or formulation needs its own check.

For names used in this check, read titanium dioxide. For the full reading method, use our skin & hair label guide. The sensitive skin guide adds context for your needs.

A useful next check

Sources read and this label example reviewed on 2026-09-23. Examples are illustrative, not product tests or clinical reviews.

Sources

  1. Cosmetics Labeling Guide US Food and Drug Administration · fda.gov US retail cosmetic ingredient declarations, including exceptions