Privacy Policy
The short version
We do not track you. We do not sell anything. Your profile stays on your phone. When you scan a label, the picture goes to our AI partner to be read — and never gets linked back to you.
Who we are
Pura is built and operated by a small team based in Istanbul, Türkiye. You can reach us at hello@pura.to.
What stays on your phone
Your profile (allergies, health conditions, lifestyle preferences) lives in your iPhone's local storage. We never see it. We never receive it. If you tap "Reset Pura" inside the app, it is gone.
Your scan history — thumbnails of products you have scanned, the analysis result, when it happened — also lives only on your phone. The same Reset button wipes it.
What gets sent off your phone
When you take a picture of an ingredient label, the image is sent to OpenAI for the AI vision analysis that powers Pura. It is sent without any identifier that links it to you. OpenAI processes the image and returns the analysis. Per OpenAI's API terms, your images are not used to train their models.
When you buy a subscription or credit pack, the purchase is processed by Apple. We use RevenueCat as a layer between Apple and the app to manage entitlements. RevenueCat sees: which product you bought, when, and whether it is still active. It does not see your profile or your scans.
That is the entire list.
What we do not do
We do not run advertising. We do not load tracking pixels. We do not have an analytics SDK. We do not share, sell, or rent any data. We do not build a profile of you on a server somewhere, because there is no server somewhere.
Your rights
You can wipe all your local data at any time: open Pura → Profile → scroll down → Reset Pura. That is the most complete version of a deletion right.
If you are in the EU, the UK, or covered by Türkiye's KVKK, you also have the right to ask us what we hold about you. The honest answer is: nothing on our side, beyond an email if you have written to us. You can ask us anything at hello@pura.to and we will reply within seven days.
Children
Pura is rated 4+. We do not knowingly collect anything from anyone under 13.
Changes
We will update this page when anything changes. The "Last updated" date at the top will move. If a change is meaningful, we will say so in the app.