Terms of Use
The short version
Pura reads ingredient labels and tells you what it finds, measured against the profile you set up. It is information, not medical advice. It is produced by AI and it can be wrong. It cannot tell you that a product is safe for an allergy, and you should always read the product's own label. Pura Premium renews automatically until you cancel it in your Apple ID settings.
The rest of this page says the same things in more detail. It is the agreement between you and us, so please read it.
Who these terms are with
Pura is published by Asli Dane Kartal ("we", "us"). You can reach us at hello@pura.to.
By downloading, installing or using Pura, you agree to these terms. If you do not agree, please do not use the app. If you are using Pura on behalf of someone else, for example setting up a profile for a family member, you confirm you are allowed to do that.
You need to be at least 16 years old to agree to these terms, or the minimum age required in your country if that age is higher. Parents and guardians can create profiles for children within their own account.
What Pura does
You photograph a product's ingredients list. Pura reads the label and evaluates it against the profile you have set up: your allergies, health conditions, lifestyle preferences and anything you have added to your own avoid list. It works on food, cosmetics and supplements. You can set up separate profiles for family members.
The analysis is generated by artificial intelligence. The quality of what you get back depends on the quality of the photograph, on how legible the label is, and on the information you have entered in your profile.
Pura is not medical advice
Pura is an informational tool. It is not a medical device, and it does not provide medical advice, diagnosis or treatment. Nothing it produces should be treated as a professional opinion.
Always consult a qualified healthcare professional, such as a doctor, pharmacist, dietitian or allergist, before making decisions about your health, your diet, your medication or your treatment. Never delay or disregard professional medical advice because of something you read in Pura. If you think you are having an allergic reaction or a medical emergency, contact your local emergency services immediately.
Pura cannot tell you a product is safe
This is important, so it gets its own section. Pura reads what is printed on the label in the photograph you took. It cannot see anything that is not printed there.
It cannot detect cross contamination, whether from shared equipment, shared production lines or handling. It cannot see ingredients that were left off the label, listed under a name it does not recognise, hidden inside a compound ingredient, or changed after the packaging was printed. It cannot see a reformulation. It cannot see a manufacturing error.
So Pura can flag something as a possible problem for you, but it can never confirm that a product is safe for you to eat, apply or take. If you have a food allergy, an intolerance, a medical condition or any other reason a product could harm you, always read the product's own label and packaging, including the allergen warnings, and check with the manufacturer or your healthcare professional if you are unsure. Treat Pura as a second pair of eyes, never as the only pair.
The analysis can be wrong
Pura uses AI to read labels and produce its results. AI systems make mistakes. In practice that means:
- Part of the label may not have been readable, because of blur, glare, folds, curved packaging, low light or small print, and the analysis may be based on an incomplete reading.
- An ingredient may be misread, missed entirely, or matched to the wrong substance.
- The evaluation against your profile may be wrong, too cautious or not cautious enough.
- General information about an ingredient may be out of date, incomplete or simply incorrect.
- Results may differ between two scans of the same product.
Please check the result against the label in your hand before you rely on it. If something looks wrong, it may well be.
Your profile and your responsibility
Pura is only as good as what you tell it. You are responsible for entering your allergies, conditions and preferences accurately and for keeping them up to date, and for doing the same on any profile you create for someone else. You are responsible for the decisions you make after reading a result. Pura does not make decisions for you.
Licence to use the app
We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to use Pura on Apple-branded devices that you own or control, in line with the Usage Rules in Apple's Media Services Terms and Conditions. Where those Usage Rules allow it, the licence also covers use through Family Sharing or volume purchasing.
You may not sell, rent, sublicense, redistribute or commercially exploit the app. You may not copy, modify, translate or create derivative works from it, reverse engineer, decompile or disassemble it, except where that restriction is prohibited by law. You may not use the app to break the law, to build a competing product, to scrape or bulk extract results, or to interfere with the service or with anyone else's use of it. You may not remove any notices of ownership from it.
We and our licensors keep all rights in the app, its content, its design and its trademarks. These terms give you a licence to use Pura, not ownership of it.
Pura Premium
Your first scan is free. After that, personalised scanning requires Pura Premium, an auto renewing subscription available on a weekly or an annual plan, which includes 250 personalised scans per month.
- Payment is charged to your Apple ID account at confirmation of purchase.
- The subscription renews automatically. It will keep renewing unless you turn off auto renewal at least 24 hours before the end of the current period.
- Your account is charged for renewal within 24 hours before the end of the current period, at the price of the plan you selected.
- You can manage your subscription and turn off auto renewal in your Apple ID settings, at Settings, then your name, then Subscriptions.
- Cancelling stops future renewals. It does not shorten the period you have already paid for, and it does not by itself produce a refund for the current period.
- Prices are shown in the app before you confirm, and they may vary by country. If we change the price of a plan you are on, Apple will ask for your consent before the new price is charged, as required by its rules.
- Any free trial period, where offered, is forfeited when you buy a subscription during that trial.
Subscriptions are sold and billed by Apple, not by us. We use RevenueCat to keep track of whether a subscription is active. Refunds are handled by Apple under its own policies, so refund requests should go to Apple through your purchase history or at reportaproblem.apple.com. If you have a consumer law right to a refund or to withdraw from a purchase in your country, that right still applies and is not affected by this paragraph.
Unused scans do not carry over between months unless the app says otherwise. We may change the features included in Premium over time. If a change makes the subscription materially worse, we will tell you in the app before it takes effect so you can cancel.
Availability and changes to the app
We would like Pura to work all the time, but we cannot promise it will. The app depends on your device, your internet connection and third party services, and any of those can fail. We may change, suspend or discontinue features, or the whole app, and we will give reasonable notice where we can.
No warranty
To the maximum extent permitted by law, Pura is provided "as is" and "as available", without warranties of any kind, whether express or implied. In particular we do not warrant that the analysis is accurate, complete, current or fit for any particular purpose, that the app will be uninterrupted, secure or error free, or that any defect will be corrected. We disclaim the implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
Some countries do not allow the exclusion of implied warranties or of statutory consumer guarantees. If you live in one of them, this section applies only as far as the law of your country allows, and your mandatory consumer rights are not affected.
Limitation of liability
To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profit, revenue, data or goodwill, arising out of or connected with your use of Pura or your reliance on anything it produces, including any allergic reaction, illness, injury, adverse effect or purchasing decision, even if we were told such damages were possible.
To the maximum extent permitted by law, our total liability to you for all claims arising out of or connected with Pura is limited to the greater of the amount you paid us or through Apple for Pura in the twelve months before the event giving rise to the claim, or ten euros.
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be excluded or limited under the law that applies to you. If you are a consumer, your mandatory statutory rights remain intact.
Indemnity
If you use Pura in breach of these terms or of the law, and that causes a third party to bring a claim against us, you agree to cover the reasonable costs and damages that result, to the extent the claim is caused by your breach.
Suspension and termination
You can stop using Pura at any time by deleting the app. Deleting the app removes the data stored on your device, and it does not by itself cancel a subscription, which you need to cancel in your Apple ID settings.
We may suspend or end your access if you materially breach these terms, misuse the service, or attempt to circumvent the subscription system. Where it is reasonable to do so, we will warn you first. Sections that by their nature should survive termination, such as the disclaimers, the limitation of liability and the governing law, continue to apply.
Legal compliance
You confirm that you are not located in a country that is subject to a relevant government embargo, or that has been designated as a "terrorist supporting" country, and that you are not listed on any government list of prohibited or restricted parties.
Third party services and terms
Pura relies on third party services, including OpenAI for the analysis, PostHog for anonymous usage analytics, RevenueCat for subscription status and Apple for payment and distribution. You agree to comply with any applicable third party terms when you use Pura. How your data is handled by these services is explained in our Privacy Policy.
Apple
This section is required by Apple, and it applies to the licence set out above.
- These terms are an agreement between you and us only, and not with Apple. We, not Apple, are solely responsible for Pura and its content.
- Apple has no obligation whatsoever to provide any maintenance or support for Pura. Any support questions should come to us at hello@pura.to.
- If Pura fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the app to you. To the maximum extent permitted by law, Apple has no other warranty obligation of any kind with respect to Pura. Any other claims, losses, liabilities, damages, costs or expenses attributable to a failure to conform to a warranty are our responsibility.
- We, not Apple, are responsible for addressing any claims you or a third party make relating to Pura or your possession and use of it, including product liability claims, any claim that Pura fails to conform to a legal or regulatory requirement, and claims arising under consumer protection, privacy or similar legislation, including in connection with the use of the HealthKit and HomeKit frameworks where applicable.
- If a third party claims that Pura or your possession and use of it infringes their intellectual property rights, we, not Apple, are solely responsible for the investigation, defence, settlement and discharge of that claim.
- Apple and Apple's subsidiaries are third party beneficiaries of these terms, and upon your acceptance of these terms Apple will have the right, and is deemed to have accepted the right, to enforce these terms against you as a third party beneficiary.
Changes to these terms
We may update these terms as the app changes or as the law requires. When we do, we will change the effective date at the top of this page, and if a change is material we will tell you in the app or by another reasonable means before it takes effect. Continuing to use Pura after a change means you accept the updated terms. If you do not accept them, please stop using the app and cancel any subscription.
Governing law and jurisdiction
These terms are governed by the laws of the Republic of Türkiye, without regard to its conflict of law rules. Any dispute arising out of or in connection with these terms will be subject to the exclusive jurisdiction of the Istanbul Courts and Enforcement Offices.
If you are a consumer, this does not deprive you of the protection of the mandatory consumer law of the country where you live, and you may also bring proceedings in the courts of that country.
General
If any part of these terms is found to be unenforceable, the rest stays in force. If we do not enforce a right straight away, we have not given it up. You may not transfer your rights under these terms without our consent, and we may transfer ours to a company that takes over our business, as long as your rights are not reduced. These terms, together with the Privacy Policy, are the whole agreement between you and us about Pura.